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About Percy & Reed
The Percy & Reed brand was created by two of London’s leading hairdressers, Paul Percival and Adam Reed. In 2007 the Percy & Reed salon was founded in London’s iconic West End. To bring The Effortless Way To Seriously Good Hair™ to more people, they joined forces with Shannon de Boissard. Together, they created and launched the Percy & Reed product range you know and love today.
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