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Project Wild Thing
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Project Wild Thing
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Description
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing, and a screen dependence threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally.In an attempt to compete with the brands, which take up a third of his daughter's life, Bond appoints himself Marketing Director for nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling nature to British familie...
